Uk College Of Business And Computing - 4799 Words

UK COLLEGE OF BUSINESS AND COMPUTING‘ MARKETING PRINCIPLES SALIK MIAH HNDB 5211 TUTOR: MAGDALENA WRONSKA Table of Contents Introduction 4 Task 1.1 5 Task 1.2 9 Task 2 10 Task 2.1 10 Task2.2 13 Task 2.3 15 Task 2.4 16 Task 3 17 3.1 How products are developed in Starbucks to ensure competitive advantage is sustained 17 3.2 Distribution strategies used by Starbucks for customer`s convenience and satisfaction 18 3.4 Promotional strategies in Starbucks 20 3.5 Additional elements of marketing mix 21 7P’s are considered as the comprehensive elements of marketing mix. 21 †¢ People 21 †¢ Process 21 †¢ Product 21 †¢ Place 21 †¢ Price 21 †¢ Promotion 21 †¢ Physical Evidence 21 But mainly the people, process and Physical evidence are considered as the additional elements of marketing mix. These points are discussed below on the context of Starbucks. 21 People: People include the staffs, sales person, manager, suppliers and mostly the consumers. The employees of Starbucks are highly skilled and trained which is being reflected on their work. This makes the consumers assured about the dedication of Starbucks. Also the staffs maintain a high ethical standard that has helped to create an affirmative image in consumers’ mind about Starbucks. 21 Process: Starbucks processes are mainly designed to ensure the ultimate satisfaction of the customers. They always invent new products through their research and development unit.Show MoreRelatedUk College Of Business And Computing4665 Words   |  19 PagesUK COLLEGE OF BUSINESS AND COMPUTING MARKETING PRINCIPLES NURUL MATINCHOWDHURY HNDB 6063 TUTOR: MAGDALENA WRONSKAâ€Æ' Abstract Analysis on the marketing environment supports the market expansion and growth. Surviving in the global market is critical for any competitor due to the presence of many competitors. Starbucks is one of the most famous coffee producer and supplier around the world. This assignment is an analysis of marketing theories and different practical situations relatingRead MoreUk College Of Business And Computing4014 Words   |  17 PagesUK College of Business and Computing MANAGING HUMAN RESOURCES Salik Miah HNDB 5211 Tutor: Emmnuel Boakye Ofori Table of Contents MANAGING HUMAN RESOURCES 1 Introduction: 1 Task 1: 2 1.1: Adaption of Guest model with Harrods HRM: 2 1.2: Difference between storey s definitions of HRM and personnel and ir practices 3 1.3Assessment of implication for line managers and employees of developing a strategic approach to HRM at Harrods: 4 Task 2 5 2.1: How a model of flexibility applied in practiceRead MoreSignificance of Virtualization, and Cloud Computing in Virgin Atlantic2526 Words   |  11 Pagestheories and practices gained from colleges or universities must be applied to the practical world. Our knowledge will be getting a platform when it is being implemented in a real world. 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